Luxury brands have recently joined the NFT (non-fungible token) community, which enables the creation and ownership of one-of-a-kind digital assets like artwork and collectibles. Dior's "Dior Infinity" line will combine luxury fashion with blockchain technology, featuring limited-edition NFTs that showcase exclusive Haute Couture designs and give buyers exclusive ownership rights. The product will be sold via a digital marketplace and heavily promoted via social media and partnerships with credible fashion and NFT communities. Initial feedback and interest have been positive, indicating that this emerging market has a high potential for success.